May5 Mobile SEO Trends to Watch Out
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It was beginning of the Month March when Google came out with the biggest transformation in the AdWords platform, which was a strong move in the last five years. And it was all about complying AdWords with prevailing scenario of mobile.
In the same light, here are five points summarizing the trends that should be followed to witness the exciting alterations that are taking place in paid mobile search’s realm.
Might Not be Aware – Local Organic Search is Worthy
Complexity in measuring the ROI of mobile search is the reason of recent redesigning of Adwords. Some new tools have been developed to find out the ROI of mobile search. These tools help in aligning search marketing efforts with in-store purchases and call reporting that let advertisers know about the person who made a call, and also a new phone call conversion format.
Since, it is possible to divide organic mobile traffic in Google Analytics, but still you can’t find out the phone calls from the organic search. Though it can be said that your immeasurable organic search are playing a role, you should not get annoyed by the unpleasant mobile stats in your analytics account – as the figures could much more than it seems.
MarA Basic Guide on Google’s 7-Result SERP
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When it comes to SEO, Google is like that popular kid in high school that everyone wants to befriend. Google maintains its stronghold as the #1 search engine despite competition and even threats from social networks which are now being used by many as search engines.
Needless to say, the first page of Google is a piece of limited and coveted online real estate. It was already difficult to get into these top 10 spots, how much more if the number of slots is reduced to seven?
Yes, you heard it right and you’ve probably seen it as well. While this is far from being the norm, having just seven spots in Google’s first page is definitely a development worth knowing for all SEO marketers.
The Different Types of Google’s 7-Result SERP
According to SEOMoz, the 7-result SERP manifests in three permutations. At least, that’s what marketers have observed for now and there could be more versions in the future.
1. The “Classic” 7-Result SERP
This is the most common form of the 7-Result SERP wherein the #1 ranked organic search result is displayed with a main link together with expanded site-links. Six other organic results are displayed ranked #2 to #7.