How to Use Google Analytics Intelligence
Before going on to the real topic of this SEO news let us first review a little about Google’s Analytics Intelligence. Well to begin with, in simple words, Analytics Intelligence is Google’s new tool that allows you to set up alerts. It is like a 24-hour dedicated assistant whose main focus is your website’s analytics.
This is how it is described by Google (analytics.blogspot.com): “Analytics Intelligence constantly monitors your website’s traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports.”
An automatic alert in Google Intelligence is triggered when the expected performance of your website differs abruptly. Google Analytics monitors the past and current activity of your website and lets you know through values when something unusual happens. The reason why these automatic alerts can prove to be so useful is that they often bring your attention to website traffic that you might never have thought to be important before.
Now that you have a broad idea about Analytics Intelligence, here are some types of custom alerts you can set up in Analytics Intelligence in Google.
- You can set up your own custom alerts to detect changes in page views, visitors, new visitors, bounce rates and others by day, week or month.
- If you have setup goals to track your landing page conversions, you can setup alerts to get notified of sudden changes in goal conversions.
- You could choose to receive alerts via email. You can also simply login to your Google Analytics account.
You can change the alert sensitivity for all of the above by using a slider if you get annoyed to see too many alerts. This slide can be increased if you like more number of alerts.
Finally, as with the case of automatic alerts, the best way to learn about Google Intelligence custom alerts is to try them out on your own set of data.
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Tags: Analytic tips, Analytics Intelligence Tips, Google Analytics, Google SEO Tips, SEO News
Jennifer Clark
Jennifer is a Social media enthusiast ('addict' is a better word), loves to collect the best on social media from the web, experiments & share what works.
