DecNext Generation Internet Marketing Tips for 2013
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If the Mayans got it all wrong and the world survives 2012, internet marketers need to be prepared for another year in online marketing. The competition is only getting tougher and internet users are getting wiser. With all the developments that transpired in 2012, everyone can’t help but wonder what 2013 has in store for internet marketing.
Based on rising trends and with enough sense of foresight, here are a few tips to help you move forward and hopefully upward with your internet marketing tactics and strategies this 2013.
Be Picture Perfect
2012 was the year when visually driven marketing execution gained popularity as proven in the rise of infographics as well as the number of companies including videos in their marketing strategy (68% of those who watch videos online share links in their social media accounts). Also, photo-driven social networking sites such as Instagram and Pinterest exploded and really gained traction among the mainstream audience. Expect that this momentum will be carried on to 2013 and you should seriously consider including this in your marketing blueprint.
Dedicate More Investment for Mobile Marketing
More smartphones than toothbrushes, mobile traffic surpassing desktop traffic sooner than later, mobile internet surfers are more likely to purchase –need we say more about the importance of mobile internet marketing? Really, experts have been sounding like broken records reiterating the necessity of a mobile marketing strategy. Excuse the bad analogy, but you either go with the motion or get stuck where you are.
Creating a Website for All Screen Sizes
While we’re still on the topic of mobile, responsive web design has been the buzzword of the web designing world recently and for all the good reasons. As mentioned above, mobile internet use is rising and the number of devices with different screen resolutions or sizes is rising exponentially. If your site is not yet responsive, put this as a top priority in 2013. Mobile internet users are high converting and they easily get disappointed if they can’t view your site on their mobile gadgets. This equates to lost business opportunity. The future of mobile is so big no one can afford to stall.
Make Sense Out of Social Media
Along with mobile internet use, social media will also break barriers this coming year. In fact, social and mobile are closely tied in together. Many brands or companies were a bit slow in terms of progressing in their social media campaigns is that they can’t seem to make sense out of it since the metrics are not so rigid such as those in SEO or PPC. If in doubt, measure user engagement and even on the qualitative level, measure the level of activity on your social media pages. A few social media Analytics tools have been launched and more are on their way so this should get easier over time.
Regain a Lost Lead through Email Remarketing
It is quite common in lead generation and conversion optimization initiatives for internet users to not finish the process. For many reasons, it is normal for someone to just leave a form half-accomplished or abandon a cart midway. According to research, 26% of those who left in the middle of a checkout process come back to finish their transaction if an email is sent to them as a follow up. Don’t miss the opportunity to recover a lost lead and close what appears to be a failed sale. Send an email and creatively and compellingly follow up.
Accept that Search Engine Optimization has become the Sum of All Internet Marketing Tactics
To some extent, it was easier to do SEO a couple of years back versus today. Before, with link spamming and poorly written and spun content, a site can easily rank high in Google and other search engines. All that changed for the better and to some degree, it made the practice of SEO more sophisticated and ethical, albeit more complicated especially now that Google is rolling out algorithm refreshes every so often.
For 2013, our tip for search marketers is a total change of perspective – to see SEO as an all-encompassingconcept rather than a single tactic or strategy. Think of SEO as the intersection among PR, social, mobile, authorship, content marketing, reputation management and so on and so forth. For 2013, your SEO battle cry should be integration.
Some say 13 is bad luck, while others argue that it actually means good fortune. But for the fate of your internet marketing success in 2013, your flexibility and willingness to constantly reinvent your how you do online marketing will ultimately determine your success.
The post is written by Subhash Chandra, an SEO Analyst, Internet marketing blogger and active social media user. With more than 5 years of experience in the technical world, the blogger specializes in sharing his ideas and reviews in the field of SEO-SMO consulting, web designing development, social media, internet marketing, latest gadgets and software. Connect with him at Google+ & Twitter
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